Sponsor the Hopkinton State Fair

Reach 70,000+ guests at New Hampshire’s favorite fair.
Connect your brand with families, businesses, and community leaders — all in one weekend.

Why Partner with Hopkinton?

Real Exposure
Your brand will be seen by tens of thousands of people each day — without the noise and distractions of mega-fairs. We focus on quality engagement with a community-oriented crowd.
Multi-Channel Marketing
On-site banners, program ads, announcements, website links, social-media posts and email newsletters ensure your message isn’t lost in the crowd.
Authentic Community Impact
Sponsor dollars help fund 4-H clubs, local agriculture, educational exhibits and facility upgrades. You aren’t just buying ads — you’re sustaining a New Hampshire tradition.
Targeted Engagement
Choose packages that align with your goals. Whether you want product sampling in high-traffic areas, naming rights on a Grandstand event, or digital exclusives, we’ll craft a package that matches your budget and reach.

Sponsorship Levels

Choose a level that fits your goals – or request a custom partnership.
COMMUNITY SPONSOR
$500+
  • Brand listing and link on our website
  • Social media mention
  • Name on sponsor board
  • Four admission tickets
PRESENTING PARTNER
$2,500+
  • Includes all Community Sponsor benefits
  • Medium banner at one fair entrance
  • Quarter-page ad in the fair program
  • Eight admission tickets
  • Featured social media posts
  • Promotional display or sampling (one fair day)
PREMIER SPONSOR
$5,000+
  • 1/2 page ad in the fair program
  • Naming rights for a major event
  • 20 admission + 20 demolition derby tickets
  • Multi-channel digital promotion
  • Prominent promotional display for duration of fair

Looking for something unique?

We can tailor any package to suit your organization — from arena naming rights and exclusive digital sponsorships to immersive brand activations.

Event-Specific & Add-On Opportunities

If you’re looking to make a precise impact, consider sponsoring one of our signature events or programs:

• Featured Events & Competitions – Naming rights and on-site recognition for grandstand attractions, agricultural shows, and specialty programming.
• Entertainment & Performances – Sponsorship opportunities for live music stages and scheduled performances throughout the fair.
• Entrance Gate Sponsorships – High-visibility branding at main entry points, plus inclusion in both our printed fair program (distributed at all gates) and digital promotions.
• Educational & Youth Programs – Support livestock exhibitions, 4-H and youth initiatives with recognition during awards and programming.
• Sustainability & Community Initiatives – Align your brand with community-focused efforts.
• Digital Advertising – Placement across our website, online communications, and fair marketing channels for extended visibility.
Presenting Sponsorship – Become the official sponsor of this year’s Hopkinton State Fair for maximum exposure and premium recognition.

Let’s build a sponsorship package that fits your goals.

Ready to Reach New Hampshire’s Most Engaged Audience?

We don’t waste words or dollars. If you’re serious about putting your brand in front of tens of thousands of engaged fairgoers and supporting local agriculture, let’s talk.

Email: jpyteraf@hsfair.org
Call: (603) 490-6650

Our Sponsors